I voted for LotR, but actualy I miss the 'Middle Earth' range option.
Because it's put together now in the new rules.
Though I like the LotR models slightly more, the proportions are more natural I think.
Some dwarves with spear have a very big spearhead for instance.
Still I like some of the new hobbit models very much, I hope to have a big Iron Hill chariot, that one looks awesome!